So who is going to test drive a $60k Kia?

[Jase]

I've always seen it as one where they enter the market as a low cost leader, establish a recognized brand, then create product differentiation with reliability. After they become a staple in the market, increase the expense of the product with the increase of amenities and reliability. Hyundai would have never been able to sell a car at a price comparable to  the Toyota Camry of Ford Taurus in the 1990's, but the Hyundai has cars in that price range now. Kia will do the same thing.

 

I just don't see much brand identity and their vehicles are all over the spectrum.

 

What's next, a luxury pickup?

[88 Bronco]

I just don't see much brand identity and their vehicles are all over the spectrum.

 

What's next, a luxury pickup?

 

I don't disagree, but there is very little distinction between a lot of newer cars. Aside from some brand loyalty and people's experiences with past models, I see little difference between Ford's sedans and Chevy's sedans. They have managed to shed the cheap car image and have become a respectable competitor. 

[Mother Grabber]

I tell you whuuuut...I loves me some porsche/audis.  I've test driven models from each a few times, and one of my good friends runs ITC (http://www.trophycupracing.com/) which races caymans.  The more I see and drive them, the more I think they are the best damn cars on the road.  Everything porsche makes just raises the bar for everyone else.