Jump to content

  • Welcome!

    Register and log in easily with Twitter or Google accounts!

    Or simply create a new Huddle account. 

    Members receive fewer ads , access our dark theme, and the ability to join the discussion!

     

Bobcats To Start Re-Brand Immediately

CarolinaPanthers8789

Recommended Posts

CarolinaPanthers8789 Newbie

CarolinaPanthers8789

Posted
Posted

While the team won't officially use the name until the 2014-15 season, the Bobcats are getting off to a quick start to distance themselves from the "Bob" Cats name. The organization plans to do almost everything aside from re-modeling the arena this year.

 

Link: http://www.charlotteobserver.com/2013/07/18/4174038/charlotte-bobcats-campaign-touts.html

 

The ReBrand

 

The NBA team in Charlotte will finally get the old Hornets name back – and with it comes a new business model.

 

The team will kick off a “Buzz City” themed, purple-tinged media blitz Sunday on billboards, newspapers, radio and the Internet. A web video that goes with it is heavy on civic pride and heritage, with the old logo and an old Muggsy Bogues jersey making appearances.

 

One billboard-style ad proclaims simply: “Honey…I’m Home.”

 

Retro Hornets merchandise will be up for sale almost immediately. The new logo, colors, uniforms and the new dance team will follow soon.

 

In short, it’ll be a quick transition for a team that spent years trying to build a Bobcats brand that never quite caught on in Charlotte. The new focus will try to recreate the happy times that came with the city’s first big-league team.

 

One obstacle, certainly, has always been money. The team estimates it will cost about $3 million to change everything from the logo to Time Warner Cable Arena itself.

 

The Reason For The ReBrand

 

Bobcats officials conducted surveys over the winter to see how the change would be received. A full 80 percent of Charlotteans supported the name change.

 

“I’ve been involved in a number of research studies, and I’ve never seen numbers that favorable,” said Pete Guelli, the team’s marketing director.

 

In the past four weeks, the Bobcats have sold more than 500 season ticket plans, which will cover both this season and next. That ranks the team in the top eight of the NBA.

 

New Merchandise

 

But how will you sell a Cody Zeller Bobcats jersey to those ticketholders when the name’s going away?

 

Answer: They won’t. At least, that won’t be the focus.

 

Expect to see close-out sales on Bobcats gear early as manufacturers control their inventory, said Ira Mayer of EPM Communications, which publishes reports on sports licensing. T-shirts might stick around since they’re easier to make and can essentially be produced on demand. Everything else, he said, will soon be in short supply.

 

“I’m sure retail will be soft for six months, but then it’ll be the best they’ve ever had,” Bassewitz said. “I don’t see it hurting their business at all.”

Link to comment
Share on other sites
Proudiddy Grand Master

Proudiddy

Posted
Posted

From the article it sounds like the logo/colors are due very soon considering it says "throwback merchandise" will be available "almost immediately" but, its already out and then the new logo/colors are soon to follow... Pair that with the fact that they're rolling out all the marketing campaigns this week, and I'd imagine they will try to capitalize on the momentum and give us a big reveal very, very soon.

One thing MJ has always been is an outstanding businessman, especially when it comes to trends and such. There's no doubt in my mind that he's already had his people, probably with some Jordan brand influence, working on the concepts since they applied for the name change.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Go to topic listing

  • PMH4OWPW7JD2TDGWZKTOYL2T3E.jpg

  • Topics

  • Posts

    • trucpfan
      Crazy stat

      By trucpfan · Posted

      It didn’t feel like we’re the Bills bc we’re not a consistent conference contender yet we’re a rebuilding team. But with the game on the line we played just like the Bills went straight down the field and scored a tuddy then converted a 2pt conversion I have to give credit where credit is due. And the chiefs played us like we were the Bills in an AFC championship game, drive down the field and kicked a walk off FG to win at the end very similar to me. Are saying our defense stunk yesterday? Vs an elite offense team with elite coaching an elite QB man idk what you want them to do. KC does these things to the best defenses in the league consistently to win AFC chips and Super Bowls let’s not devalue who they are. I saw us play KC to the wire and barely lose defense did its thing as much as it could. Bingo!!! We’re also forgetting how injured we’ve been defensively this year, yes we need to build up the D but adding a few pieces and D Browns successful rehab should make us a very strong unit again. Couple that with the offense we saw yesterday and we’re winning our division.
    • ImfromClayton
      Forget about Bryce, Dave Canales is who we should be talking about.

      By ImfromClayton · Posted

      Canales deserves a lot of credit. I'm very pleased. He's definitely making strides with Bryce. I also think some of his lack of commitment to Bryce as the starter is to motivate Bryce. I think he liked what he saw when Bryce was benched.  Even the Defense looks tremendously better with just a couple more pieces getting healthy. Wonnum has made our pass rush viable again.  I would love to see this team with one more good player across the defensive front, DT or an edge rusher.  
    • NAS
      Bryce developing before our eyes

      By NAS · Posted

      I didn’t see any limitations yesterday 
×
×
  • Create New...