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Random Thoughts


Captroop

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  • 3 months later...

One thing that really annoys me in advertising is in food commercials, how every ingredient needs it's own adjective. Tangy ranch, Spicy buffalo sauce, Fresh pita. Because I'm so oblivious to the food I compulsively cram in my mouth everyday, that I need a radio ad to remind me that the bacon on my sub is Crispy. Thank God! If you hadn't told me it was Juicy steak, I would have been completely lost. I would have been all like, "Steak? What the hell is that? Does it have the consistency of particle board? I need more information to decide if this is the kind of meal I want on my lunch break." And isn't it enough to just tell me it's a delicious BLT? Do you really think I need to be reminded of every ingredient in it?

 

But as annoying as I find it, I can still understand it in principle. Give a description of the food, so it's more enticing. I can see that. But lately, I've been hearing a food description in a lot of ads that just drives me nuts. They told me about the Warm Bread, the Crisp lettuce, and the Sweet tomato, on my BLT. Now we're on to the cheese...

 

"--And Melty Provolone."

 

...

 

 

"Melty"

 

That has got to be the laziest food adjective I can think of. WTF does that even mean? Melty? Does that really need to be an adjective? Why can't you just say "melted." 

 

"What kind of cheese, is it, Bob?"

"It's Melty."

"You mean it's melted?"

"No, it's melty. It has the properties of something that melts."

"So it's melted."

"No. It's melty."

 

And, for me, it just conjures images of the advertising copywriters locked away in some Gilgamesh writer's torture chamber having bamboo chutes jammed under their toe nails until they come up with descriptions of the food items.

 

"HOW WOULD YOU DESCRIBE THIS CHEESE!?"

"I don't know! It's cheese. Every moron with half a brain knows what cheese tastes like!"

*Whip cracks*

"GIVE ME AN ADJECTIVE FOR CHEESE, RIGHT NOW!"

"Zesty!"

*Whip cracks*

"Salty!"

*Whip cracks*

"Cheesy!"

*Hammer cocking*

"SAY 'CHEESY' ONE MORE TIME MOTHER FUGGER! I DARE YOU!"

"Melty!"

 

Come on advertisers, either give me the benefit of the doubt, or start coming up with better descriptions for cheese.

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Do you have a lot of time to sit and think to yourself catpoop?   :cool:

 

We don't all live in Wilmington, Boob man. My DC commute takes 50 minutes when I leave at 7:00 am. You don't want to know what happens when I leave at 7:20. It will give you nightmares. So yes, I have time to think. I learned Polish via podcast when I was commuting to college.

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We don't all live in Wilmington, Boob man. My DC commute takes 50 minutes when I leave at 7:00 am. You don't want to know what happens when I leave at 7:20. It will give you nightmares. So yes, I have time to think. I learned Polish via podcast when I was commuting to college.

 

 

You should move here... I have two buxom redheads carry my chariot to work everyday after I frolick on the beach for an hour each morning.  Is vedy nice.

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