Cam Newton Gets Biggest Rookie Endorsement Deal Ever

[Mother Grabber]

I think a lockout helps their cause. They can keep the hype train rolling for an entire year for free. He won't be great his first season no matter what, so they would get a free year before he has to start improving.

[CatMan72]

Yup, good for him - get what you can while you can.

[Cyclonus]

Yep. Brady Quinn had endorsement deals too.

"Now I'm done"

[mav1234]

Good for him. Premature on the companies part, but hell, good for him!

[teeray]

This is a shrewd move by under armour. They are definitely speculating, but if this guy fulfills his potential he could be the type of guy that turns UA into Nike the way Jordan did.

Of course he is so polarizing I doubt he would be able to do that the way Jordan did. Jordan at one time was liked by almost everybody besides Cleveland fans. I remember his last game (in Washington) getting chants and standing ovation from the entire stadium in Philadelphia. I mean Philly fans booed Santa Claus for crying out loud.

[ThPantherFan]

What is the deal? Is it based on him going in the first round, being able to play and make a difference in the rookie year, etc.? Could be a lot of ifs and and buts in the deal.