Leno's ratings lower than Conan's were this time last year!

[Jangler]

http://tvbythenumbers.com/2010/06/24/lenos-tonight-show-ratings-stay-below-conan%e2%80%99s-will-they-top-them/55233

In the three weeks that Jay Leno’s Tonight Show overlapped with Conan’s on a calendar week basis (2010 vs. 2009) he’s finished behind Conan.

When might Jay overtake Conan’s past ratings? if ever?

If Jay holds at the 0.9 adults 18-49 rating he scored last week, he’d finish below Conan’s ratings for the entire summer.

The folks dwelling on Leno beating Letterman (which he did again last week) miss the point that beating the competition is important only in press releases (and to sites like ours that focus on the horserace) not to the network’s business.

What matters to NBC are a show’s absolute ratings (and their trend) which correlate to its advertising potential. On that basis, NBC cares about the Tonight Show’s current ratings and their trend (which is down vs. last year), not to Letterman’s current ratings.

CBS, of course, cares about Letterman’s ratings trend. On that basis, the fact that Dave had identical ratings to last summer for the last two weeks is pretty good in the broadcast television world where “flat is the new up”.

[TheSaint]

Who?:conf:

[scpanther22]

The last couple of months the writing has been terrible.

[dimbee]

Who watches Leno? Really. I flip back and forth between Letterman and King of the Hill for the first 30 minutes, then between Letterman and Kimmel until I'm ready to go to sleep... sometimes make it to Craig Ferguson, who I like better than the whole lot of em

[scpanther22]

I actually like late night with jimmy fallon

[tarheelblue89]

I watch em all except for Leno. Kimmel and Ferguson are my favs.

[Starscream]

Any word on a deal with a network for Conan yet?

[scpanther22]

any word on a deal with a network for conan yet?

tbs.