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Childress Loses Pennzoil/Shell


Dilla

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. . .and it's moving to Penske.

Reports: Pennzoil/Shell to leave RCR...to Penske?: Shell/Pennzoil is expected to leave Richard Childress Racing and driver #29-Kevin Harvick at the end of the season and will sponsor a car at Penske Racing likely for 2004 Sprint Cup champion #2-Kurt Busch beginning in 2011, according to sources familiar with the situation. An announcement concerning the Shell/Pennzoil sponsorship is expected to come Wednesday. According to sources, the leading candidate for the Pennzoil sponsorship is Busch, whose contract with Penske runs out at the end of this year but team owner Roger Penske has said he planned to pick up the option and just needed to negotiate terms with Busch. Busch's current sponsor, Miller Lite, could move to #12-Brad Keselowski, whose car does not have sponsor logos but gets support from Verizon, which cannot be on the hood of a Sprint Cup car because of Sprint's sponsorship of the series. With Shell/Pennzoil as a sponsor, that means that Mobil likely is going away since Mobil and Shell are competitors. Mobil sponsors Penske Cup driver #77-Sam Hornish Jr., a three-time Indy Racing League champion who has competed in Sprint Cup since 2008. Shell/Pennzoil has been with Harvick since 2007, while Busch has been the Miller Lite driver since 2006 [and Miller has been with Penske since 1991]. The departure of Shell/Pennzoil from RCR leaves that organization looking for a sponsor. Harvick's contract expires at the end of this year. Team and sponsor representatives did not immediately return messages seeking comment (SceneDaily)

AND Richard Childress Racing has been informed that Shell-Pennzoil will not return to the organization in 2011 according to team sources. Sources say the Shell-Pennzoil brand will move to Penske Racing next season for a multi-year deal where it will enjoy a business-to-business relationship with both Penske Automotive Group and Dodge. PAG is the second largest publicly traded retailer in the U.S. and operates 316 retail automotive franchises. Shell-Pennzoil will also have a presence on Penske's IndyCar Series cars. Kurt Busch is will drive the #22 Shell-Pennzoil Dodge in 2011. Busch was set to become a free agent at the end of the season, but this deal ensures he will stay at Penske beyond 2010. As a result, Busch will vacate the #2 Miller Lite Dodge. One scenario mentioned has Brad Keselowski moving into the ride.

I guess Hornish will be gone with Mobil One and replaced by Allgaier in Verizon.

(Shame, I was hoping Hornish eventually would succeed but oh well.)

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I doubt it. I expect Harvick to stay with RCR, his options are limited. RCR, Stewart-HAAS, or KHI. I expect him to have Budweiser sponsorship next season regardless of what team he is driving for.

I don't think so, Kevin already has Coca-Cola just like the other RCR drivers. Even if he does go to Stewart-Hass, both Tony & Ryan are Coke drivers too. If anything, Kevin will probably get help from Reese's and the sponsors he has at KHI. Plus I can't see Kevin leaving Chevrolet, he get's way too much help for his own teams from Childress. So if he goes to SHR, he won't have to change manufacturers, just engines and parts, and he'll have some of the best equipment from Hendrick.

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