Midfield Logo promo video

[joeyxfresco]

43 minutes ago, Mr. Scot said:

Intentionally?

Maybe not directly towards JR but it’s definitely a dig at the way things used to be. Like someone mentioned when they showed the guy with the dog that screamed wine and cheese fans especially the narration saying “no, not him” when saying who the new panthers are for. 

[Mr. Scot]

Yeah, caught that dig.

Seems pretty clear that Tepper isn't a "wine and cheese" type guy at all.

[TheSpecialJuan]

Love it

[Chaos]

8 hours ago, fortyrod said:

Who is the narrator? One of the groundskeepers?

Not to diminish groundskeepers but he did a great job conveying the pride and emotion, a natural on camera. Pay that man.

[TheSpecialJuan]

loving it 

[KillerKat]

[rodeo]

thank god the team doesn't stand for men in sweaters with their cat. what a travesty that would be. thanks marketing department for that vital tidbit.

[Mr. Scot]

Joe Person identified the narrator.

 

[BudFox]

Needed some Ked Woodley 

[Raskle]

This has to be one of the most brilliant marketing items I've seen in a long time. As a fan, I loved everything about that video. From a pure marketing analysis they hit on:

• Shot at night - Why during the night? Most "big stage" performances are nighttime events, such as Sunday Night Football. Also gives the setting a nice mystique and immediate claim to a "classier" feel.
• "New Friend" - Gives Tepper the buddy/neighbor feel, rather than an NFL owner, making him more approachable and removing the whole "Mister" stigma associated with our last one. The hat tip not only draws attention to the logo, but is something you would expect to see from the guy across the street as a greeting. Did you also notice the blazing BofA logo behind him? Helps cement the sponsorship, without being overbearing.
• Narrated by the actor being a groundskeeper - Blue collar worker for the main focus, speaking of down to earth ideas, again, immediately making the viewer more at ease to listen to the message, since it's coming from one of our own who happens to also be associated to the team, and acting as a bridge between.
• "Our House" - Something we all know, as rabid fans, has been lacking for years now. They wanted to hit on that, and hope to turn it around, starting with the logo at midfield (an ask we've had for years as well). They also did it so that folks not so into the Panthers as we all are, can get behind the idea and be included.
• "Not this guy" - As someone else pointed out, a shot at the wine and cheese crowd, something a lot of us more rabid (and spending) fans have an issue with. As a businessman, you want more folks who will go to the limits to defend your brand, not someone who is only there to make connection for their own business interests, and couldn't really care less about the product you are offering.
• Clips shown/History - Gives a quick synopsis of the history of the franchise, paying homage, while showing the future of the franchise and direction we're going. For the more casual fans, who may not know it, to bring them up to speed. Also, to reaffirm the die-hards, who lived through those moments. The nice touch was showing how the team gives back to the community, TD and Beane pounding the drum - classy and subtle.
• "Only team known" - Again, as someone mentioned, a shot at the local non-Panther fans. We've been around long enough to finally have generational fans, also covered by the grandad/grandkid shot on the couch. I'm glad we've finally hit this point myself, and it must be nice to have only known the Panthers your entire life. Kinda jealous to be honest, lol.
• Shot of the Panther Statue - Another homage to the initial PSL owners who helped bring the team to Carolina. Also, a shot at JR, whose statue was definitely NOT included in this video. plus, that statue is pure bad ass
• BBQ controversy - Took something local that people like to debate, and incorporated it quite subtly into the video. Even the casual fan has a preference on BBQ, which will cause discussion, which in turn causes more exposure and interest. Hell, we've had quite a few shots fired in these six pages already about which is better. If your average casual sees this, they will talk about it with friends and coworkers. Oh, where did you hear that? The Panthers video? But I have never heard of mustard on BBQ.. sounds.. interesting.

Like I said.. this one is brilliant. I'm sure I've missed a few other things, but going just from initial watch and memory, this is what I picked up. I know that if I were a business owner, I'd be smart and want these guys to do my next commercial. They nailed it 110% on just about everything that will help cement the product into the minds of their consumers. Well done guys, well done.

 

Now, with all that said, I got hit in the feels too - was pretty awesome to watch!

[Mr. Scot]

Agreed on all of that. This was very well made.

I think a lot of people see that Tepper is pushing for more of a rabid fan base rather than a "civilized" one. Many long-timers will see that is a very welcome change.