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A caricature is not an emoji


PanthersATL

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You can now order Panthers gear by typing an emoji, so says the headline posted at http://digiday.com/brands/can-now-buy-nfl-jerseys-using-emojis/

Quote

 

online retailer of licensed sportswear Fanatics — in collaboration with the National Football League Players Association — is going further with shoppable emojis on Apple Messages.

The retailer has 21 football player emojis up and running at the moment — including Eli Manning, Colin Kaepernick and Clay Matthews — with more to come. Once you download the Fanatics NFL Shop app and turn it on within Messages, all of the player emojis will automatically appear in the app section.


 

These, however, are not emojis. They're caricatures. When will marketers learn?

http://www.fanatics.com/NFL_Carolina_Panthers/search/emoji

 

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