Major news in the Beer industry

[Kevin Greene]

That's right kids, Homer's beer of choice may soon be coming to stores near you.

Homer Simpson’s beverage of choice, Duff Beer, will soon hit store shelves. 

The iconic fictional brew will initially be offered in Chile, “with plans to roll out to more of South America and Europe by early next year,” the Wall Street Journal reported Friday. 

“Simpsons” owner 21st Century Fox has been consulting with a brewmaster to get the flavor just right, and has plans for subtle packaging with no obvious nods to the TV show — just an exact replica of the cartoon brew. 

The beer will be offered in the “Simpsons” section of Universal’s theme parks in Orlando and Los Angeles, but has not been slated to hit U.S. store shelves yet. But Fox isn’t ruling it out. 

“I think there’s potential to have Duff everywhere in the world,” said Jeffrey Godsick, president of the media company’s consumer products division, The Wall Street Journal reported. 

“The Simpsons” is extremely popular in Latin America and fake versions of the beer began popping up in South America, many in Chile. 

Read more: http://www.washingtontimes.com/news/2015/jul/11/duff-beer-of-simpsons-fame-to-hit-store-shelves-a-/#ixzz3fbgwDJ2k 
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