Does Cam bring in 100 million?

[CamMoon]

The 'market dictates things like sport contracts', but the fact of the matter is very few athletes are actually worth the money they make. Take a player like the NBAs Joe Johnson. Signed a max contract back in 09 for 120 million because the 'market demanded it'. A casual NBA fan has no idea who he is or who he plays for. 2 years later he was traded and pawned off on another sucker. The Atlanta Hawks probably lost money during the whole ordeal. I say very few athletes are worth the money they make because how many can make that money back? Lebron makes 20 million a year but between Jerseys, tickets, merch and TV ratings the Cavs make back whatever they pay him. With no knowledge of how the Panthers do with Jersey sells, tickets or TV ratings, I'm guessing we're in a better position now than we were in 2010. Again I'm guessing but I'm sure JR will make that 100m back from Cam's contract, because Cam is such a marketable figure. Forget the stuff on the field. None of the "young QBs" have resurrected a franchise like Cam. So that's that

[Kevin Greene]

I don't know, what will two Lombardis in the next 5 years be worth to Charlotte?

[Arroz con Panther]

One dollar, Bob.

[KSpan]

Do you see Carolina cutting or trading Cam?  If no, then yes, he will bring this money in.

[LUUUUUKE]

I think he definitely makes 85 of it. I also think Carolina got the "hometown discount" too. Watch and see, he's gonna earn that deal and then some!

[Jangler]

High end Panther polos should bring in 100m.

[PandaPancake]

Lola forcing everyone to buy Luke jersey's should bring in 100m.

​FTFY

[blackcat]

I'd say so and not only to the Panthers, but for the city as well.  Remember all those prime time games in 2010?  yeah, me neither.  The more success he has, the more Charlotte is exposed, and with that more money flows into town.  Everybody wins.

[stirs]

NFL teams make a lot of their money from TV contracts, Cam has been marketing himself quite well.  Probably make more money on endorsements than this contract.

[O-Ther]

Keep making the playoffs and JR will be up to his Hardee's in playoff TV money

[Khyber53]

In 2014, Forbes magazine rated the Carolina Panthers as an organization valued at $1.25 billion (Billion!) and the team brought in $283 million in revenues for 2013. That year, salary cap for a team's players was $123 million. 

Even figuring in team expenses beyond salary and a host of other expenses, the earning potential of even a mid-range team like ours is phenomenal. A celebrity player like Cam will bring in a host of money from not just diehard fans, but from those drawn to him. Each national commercial he does for any product, probably drags in a few jersey sales. And if he proves to be a big time winner, the number of bandwagon fans than climb aboard just shoots the earnings ever upwards.

And some of those bandwagon fans will stay on, building a team earning base that grows through feast and famine years alike. The Dallas Cowboys are the most valuable NFL team at over $3 billion and have become so following that formula. 

 

[MechaZain]

Most of the country only knows the Panthers through Cam highlights on ESPN. Football geeks know Luke but Cam is basically our entire presence outside of the Carolinas and a significant portion of it within.

[CelibatePimp]

What makes Cam popular is the "hate" that he brings. He definitely brought this franchise into the limelight. I doubt we would be playing thanksgiving day if we had a bland QB. 

[fjblair]

No big money professional athletes are worth the money they make and that is not meant as a knock on the athlete. I would cash too.

It's absurd.