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John Stamos out, Cam Newton in

Cary Kollins

By Cary Kollins,
in Carolina Panthers

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Cary Kollins Experienced

Cary Kollins

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Posted

Some little light hearted news on an otherwise bummer news day.

 

http://adage.com/article/cmo-strategy/dannon-s-oikos-drops-john-stamos-cam-newton/296438/

 

 

Dannon is sacking aging heartthrob John Stamos in favor of rising Carolina Panthers star Cam Newton, who will be featured in a campaign for a new NFL-branded Greek yogurt targeting men.

 

...

 

 

In addition to targeting men, Triple Zero seeks to seize on the growing demand for protein-rich foods. The yogurt contains 15 grams of protein per 5.3-ounce serving, which Dannon says is 25% more than regular Oikos.

 

see the commercial here:

 

http://bcove.me/zjvnspjn

 

 

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