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Band scams Spotify out of $20k in publicity stunt - band turns out to be pretty good


hepcat

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Listen to the song that starts around 6:30

 

http://www.cnn.com/2014/05/08/showbiz/vulfpeck-spotify-album/

 

 

Indie band Vulfpeck hatched a scheme to earn a big payout from Spotify. But they'd have to be clever; the music streaming service pays artists less than a penny a play.  

 

So, here's what Vulfpeck did. The band uploaded a 10-song album called "Sleepify" and asked their fans to stream the album on repeat while they slept, hoping to multiply the royalty rate exponentially.

 

There was even some incentive. The band was going to use the money to pay for a free concert tour and go to the cities that streamed the album the most.

 

Every track is completely silent -- no music at all -- and only about half a minute long. According to the Spotify's payment plan, each song needs to be listened to for at least 30 seconds to count as an official listen.

 

Cha-ching! Fans came up big.  Vulfpeck racked up about $20,000, according to reports. At the half-a-cent per play rate the band says it gets from the service, that's 4 million plays.

 

I gotta say that's pretty brilliant.

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