I work for an investment manager uptown. My company has cancelled all travel and sends out communiques every few days.
Sorry if someone already said it, but I think more than the death rate, it's about disruption. If 50% of my office calls in sick <multiplied by every other company in the area, US, the world>, then productivity grinds to a halt. Whether people are dying or not is not the issue. If all that productivity grinds to a halt, then we will enter into a major recession/depression.
It's better to take true preemptive measures, even if overdone, to prevent that from happening.