I've been at events like that before. It's not pretty (for either the bar or the attendees).
On the other hand, we don't want Panthers fans to get a bad road-trip reputation where it's hard to get giant room/ticket blocks.
Totally not going to scroll through 70+ pages of comments: was that a national Luuuuke commercial for CPI security systems?
If it was a local spot, then it was weird to see a Panther endorsement pitch purchased for broadcast in ATL.