Copied from his 1/10 mailbag column:
From Jeff Murray (@jeffmurr): Who do you think will be the next Panthers GM and HC?
Jeff, this is one of the teams that I think will veer from the traditional structure, to something a little more like what you might see in another sport—which is part of why you bring in a consulting group like Sportsology. That company’s executive director, Mike Forde, is a name to know, as he will have some influence on where the Carolina Panthers’ search goes. Forde is a former top executive for the Chelsea FC of the Premier League.
So I think there’s a decent chance, as we said Tuesday, they hire someone from the operations side (cap/analytics) of a team to be their next GM, and then pair that person with incumbent assistant GM Dan Morgan If you look at Carolina’s interview list, you’ll see more folks from operations than scouting on it. On the coaching side, I do think things are a little less predictable, but one thing I was told by a couple of people is that David Tepper will be looking to check, say, 10 boxes rather than just one (offensive/quarterback) this time around.
My concern here with all this would be whether the Panthers are worried about the right things. To kick off its interview process, Carolina reached out to candidates, through different channels, to see whether they’d accept interviews before officially putting in slips for them with the league. That, presumably, was done out of fear of being turned down—that rejection would get out, which would bolster perception that coach and GM candidates are leery of working for Tepper (which is just the honest truth right now).
So their list, essentially, includes people who’ve already agreed to interview, rather than the full list that they’re looking at. Which, to me, reeks of an organization being concerned with the wrong stuff—and, ironically enough, is a reason why a candidate would be cautious about pursuing either of those jobs.
I do think Tepper can be a really great owner. He’s incredibly smart. But it feels like he’s become too wrapped up in a lot of things that new owners are often concerned with, from image and optics to being seen as forward-thinking to constantly changing his mind.
There aren’t great signs yet that’s changed in 2024. But there’s still time to fix that.