The rams play in LA where 10 mil people live - it’s the largest market in the country. It doesn’t hurt that they won a Super Bowl recently.
Theres nothing east about Dallas but Jones has wielded his power with the nfl to make sure his team is in a division with rivals that have some of the largest market shares in the nfl and play in the best prime time spots. They are always in the spotlight for better or worse. He makes moves like this that are absurd football wise but media wise pay huge dividends. Hes great at keeping the brand relevant. He bought the team for 140 mil and now it’s worth over 10 bil. I hate the cowboys and even more their fans but you gotta give the guy his due… Jerry Jones is a brilliant marketing strategist.